In 2023, Mount Sinai Hospital celebrated 100 years. Mount Sinai 100 branding was used for a variety of fundraising activities. An ownable look was developed by re-introducing the 1973 symbol developed by Stuart Ash as a complementary graphic device. It is used as an abstract window device to house key imagery. A colourful palette was also produced, that harkens back to the 1970s hospital interior design while still feeling contemporary.

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